In The New Use Cases of Big Data series, we are reviewing some of the use cases enabled by new technology for big data.

Leveraging of big data for marketing can be real-time, on the fly behavioral analysis for cross promotions, or batch analysis and segmentation for targeting and nurturing.

In the first case – real-time – the goal is to influence consumer behavior at the point of sale or on the site. The most common example is the recommendation engine, but check out couponing also belongs to this category. For years, large organizations such as Amazon or eBay have used recommendation engines to match and recommend products, people and advertisements to users based on analysis of user profile and behavioral data. Continue reading ‘The New Use Cases of Big Data: Marketing’

In The Big Use Cases of Big Data, we have discussed how large and wealthy organizations have been leveraging their big data for a long time. In a series of short blog posts, we’ll be reviewing some of the less mainstream, or more “democratic” uses cases that new technology for big data is enabling.

Like many other open source vendors, Talend was founded on the promise to democratize integration. The means to achieve this democratization is through open source that accelerates development cycles, promotes adoption, and enables companies of all sizes to use enterprise-grade technology without mortgaging their future. Continue reading ‘The New Use Cases of Big Data’