I had cause to visit a self-service frozen yogurt wonder emporium on a recent visit to the U.S. It was delightful and, at first, a tad overwhelming – so many flavors to choose from, so many toppings. Needless to say, I over indulged (goodbye, ideal running weight). Based on the number of similar establishments I saw during the rest of my stay, people seem to like control and convenience of the self-service business model. And, whether you look at banking, booking travel, or personal tax filings, self-service or DIY certainly appears to be a broader trend.
When it comes to CMO’s, I’m about as data centric as they get. Early in my career, I worked as an economist for a consulting firm in Washington, D.C. I was happily awash in data and found myself analyzing such hot topics as the difference in prices of power tools in Japan and the United States.
Years later when I became a CMO, I thought to myself, “Here’s where I can use my love of working with lots of data to drive decision making and performance in marketing.” I was in for a rude surprise – the data spigot was badly broken.
Many classic detective novels progress in a familiar way: the hero, Hercule Poirot or Miss Marple for instance, has an incomplete understanding of how the crime played out and must painstakingly collect information from witnesses - filtering out lies from truth - until the big picture falls into place. In Agatha Christie’s best-selling novels, such as Murder on the Orient Express, this often leads to bringing all the characters together in the same room for the “reveal”.
Let me introduce myself: My name is Adam Pemble and I am a Principal Professional Services Consultant based in the UK. My area of expertise is MDM (Master Data Management), along with the related disciplines of DI (Data Integration or what was traditionally known as ETL – Extract Transform Load) and DQ (Data Quality).
Great news! Talend Metadata Bridge is now general availability (GA) since March, 8th. Talend customers with an active subscription to any of our Enterprise or Platform products can download and install it as an add-on to our latest 5.6.1 Talend Studio. Then, from 5.6.2 and onwards, it will be installed automatically.
So, what does it bring to Talend developers, data architects and designers?
If there is one sector that has been particularly affected by the digital revolution, it is travel. According to research company PhoCusWright, the share of bookings derived from online channels will increase to 43 percent this year. The move of more consumers to online sources for researching and booking travel, with sites like Airbnb, Booking.com or TripAdvisor counting visitors in the tens of millions, is a further boost to a sector that has historically always been a strong collector of detailed consumer information.
For anything you might want to do, understanding the problem and using the right tools is essential. Resulting methodologies and best practices that inevitably arise become the catalyst for innovation and superior accomplishments. Database systems, particularly data warehouse systems are no exception, yet does the best data modeling methodologies of the past offer the best solution today?
Master data management is one of those practices that everyone in business applauds. But anyone who has been exposed to the process realizes that MDM often comes with a price. Too often what began as a seemingly well thought out and adequately funded project begins accumulating unexpected costs and missing important milestones.