If handled correctly, customer data can fuel new levels of customer acquisition performance, sales conversion rates and the overall lifetime value of a customer. IT research and consulting firm Enterprise Management Associates (EMA) has conducted a survey about Master Data Management (MDM) initiatives that have been adopted within different organizations.
Watch our on-demand webinar with mortgage leader Ellie Mae to get lessons learned, as well as the top takeaways from the survey, including:
- As customer touch points are expanding over time, a more agile integration approach is required for success
- You can drive the greatest value from MDM through actionable customer-facing applications or customer-facing employees and business partners
- Shifting the data accountability to the lines of business is clearly a key differentiator for the most successful organizations
To view this On Demand Webinar, please fill out the form. A Flash-based player will then open. Controls for pause/play, rewind, and sound are available at the bottom of the player.