Building the Data Driven Telco: The End-to-End Opportunity
Using Customer and Network Data to Build a Stronger Business
The Telecom industry has evolved from a telephony service linking households and businesses into a multi-service sector supporting individuals, households, businesses and now myriads of devices and sensors – which make up the Internet of Things (IOT). With the explosion of data and content flooding networks, why haven’t telco revenues expanded exponentially? In fact, revenues based on traditional business models are flattening and even shrinking.
This white paper explores how data can be used to:
- Predict customer churn
- Proactively manage network performance
- Capitalise on infrastructure assets
- Improve customer experience
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