What is product intelligence? Your guide to a product intelligence platform

What product attributes make an offering more attractive to potential customers, and which features will make them stick around? What user-level insights can enable your marketing team to deploy more targeted customer campaigns? Which potential new product features should be prioritized to drive the most revenue? Product intelligence is the key to answering these and many other business-critical questions.
 

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What is a Data Warehouse and Why Does It Matter To Your Business?

A data warehouse is a large collection of business data used to help an organization make decisions. It is the foundational component of business intelligence efforts. Learn how data warehouses work, how they are different from databases or data marts, why they are moving to the cloud, and more.

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Cloud Integration 101

Cloud integration lets businesses connect data hosted on local servers to cloud-native data stores and applications. Cloud integration also provides a path to data analytics platforms, CRM systems, and other applications hosted by third-party providers. These include data warehouses such as Google BigQuery, Snowflake, Salesforce, AWS, and Microsoft Azure. 

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Data Lake vs Data Warehouse

Data lakes and data warehouses are both widely used for storing big data, but they are not interchangeable terms. A data lake is a vast pool of raw data, the purpose for which is not yet defined. A data warehouse is a repository for structured, filtered data that has already been processed for a specific purpose.

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What is a Data Mart?

A data mart is a subject-oriented database that meets the demands of a specific group of users. Data marts accelerate business processes by allowing access to information in a data warehouse or operational data store within days as opposed to months or longer.

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What is Data Preparation?

Data preparation is the process of cleaning and transforming raw data prior to processing and analysis. It is a time consuming process, but the business intelligence benefits demand it. And today, savvy self-service data preparation tools are making it easier and more efficient than ever.

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What is Data Processing?

Data processing converts data in its raw form to a more readable format, to be interpreted by computers and utilized by employees throughout an organization.

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What is Data Obfuscation?

Data obfuscation is a process to obscure the meaning of data. The most common method of data obfuscation is data masking. Encryption and tokenization are other methods.

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How to Test a REST API?

With API Tester, you can visually create very complex scenario-based API tests following Test Driven Development (TDD) and even Behaviour Driven Development (BDD) principles.

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How to Document a REST API?

The Talend API-First platform is composed of various modules covering API design, documentation, testing, automation, and data driven API deployment.

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