The Zannier Group Manages its Strategic BI Project with Talend Data Integration

The world leader in children's fashion enhances its business operational systems with a dashboard to better analyze sales and inventory.
We thoroughly researched our options and chose Talend Data Integration. The solution has many advantages such as ease of operation and implementation, its rich functionality, the ability to integrate specific components and its user-friendly integrated features (automation, reports, logs, incident analysis, etc.)
Didier Dubois, IT Infrastructure Manager

World leader in children's fashion

Zannier Group is the worldwide leader in children's fashion with 20 in-house and licensed brands. Founded in 1962 in France, the group demonstrated sustained internal growth and significant acquisitions for more than forty years. Today it has a brand portfolio covering all segments of children's fashion and is become progressively better known in the adult fashion market.

With a presence in more than 40 countries, Zannier Group generates nearly 50% of its revenue outside of its home country (Europe, the United States, and the Middle East) through more than 800 stores in France and abroad. With world-famous brands and licenses (Absorba, Catimini, Chipie, IKKS, Z, Kenzo, Levis, Marc Jacobs, etc.) Zannier Group posts revenues of more than €650 million ($865 million).

The number of products offered and the compatibility of its collections give Zannier Group a unique market position. Its adaptability to changing fashion trends, its well-researched knowledge of the attitudes and expectations of children and teenagers, and its unique approach to the world of baby clothes and gifts are trademarks that make the Group a leader in the world of children's fashion. Recently, a number of adult fashion brands were developed which have become major players in this market (IKKS Women, One Step). The reputation of these brands also promotes licensing in various fields - luggage, shoes, watches, perfumes etc.

Guiding activities through analysis of sales and inventory

In 2007, Zannier Group initiated a strategic Business Intelligence project which would add a dashboard to its business operational systems. The plan was to analyze sales and inventory as part of its retail activities (affiliated stores and branch offices) and to gradually expand this functionality to other areas of the company such as mass market retailers and to manage the provisioning of these sectors through Central Purchasing.

The IT Department is developing a data warehouse to consolidate data from the Group's operational business systems, and particularly from two ERPs designed for the clothing industry - DOTSoft (integrated accounting web software specific to retailing) and Orli, a production management solution used to manage wholesale activities.

"€œTo extract, transform, and load our data into this data warehouse we needed an integration solution powerful enough to handle all our data and flexible enough to integrate seamlessly and transparently with our information system,"€ explains Didier Dubois, IT Infrastructure Manager.

"€œWe thoroughly researched our options and chose Talend Data Integration. The solution has many advantages such as ease of operation and implementation, its rich functionality, the ability to integrate specific components and its user-friendly integrated features (automation, reports, logs, incident analysis, etc.)."

Talend Data Integration - a major component of Zannier Group's BI chain

"Talend Data Integration will be one of the major components of our BI chain. Its strong performance will contribute to a strategic BI project that will accelerate our growth as a company,"€ adds Christian Vincent, Administration/Finance/BI Project Manager. "€œBeyond its purely technical advantages, we feel that Talend's open source model and the existence of a community participating in product development were important advantages. Finally, the fact that it's Java-based allowed us to make good use of existing skills within the company."

Zannier Group selected Talend Data Integration in March 2008. After a short ramp up period, development began on the retail activity. Initially, more than twenty data flows were developed and maintained by three in-house developers.

"€œAlthough the volumes of data analyzed are not yet comparable to those used daily by mass retailers, Talend Data Integration offers good scalability that allows us to increase the volumes of data progressively and easily," says Christian Vincent. "€œOur analyses are structured around four key areas  -the consumer, the product, the time, and the store. Each register transaction gives us the information on which we base our reporting. This helps us analyze our sales and stock to improve the services we offer to our end users through our retail network."

More efficient reporting

The benefits offered by Talend Data Integration will be measured through its productivity and ease of use. Although the system is not yet fully implemented, Zannier Group feels that the solution will improve the reporting features provided by the two ERP that it runs.

"€œFurthermore, thanks to the user-friendliness of Talend Data Integration, we're letting business users perform queries - currently handled by the IT team. Ultimately this will promote greater autonomy and greater productivity because they won't need to depend on a third-party to analyze new trends," concludes Christian Vincent. "At the same time Talend's solution will help us in the daily operation of our data warehouse. For example, we can run processes automatically every night and the reports from these targeted logs will help us make any necessary adjustments quickly and rerun the jobs with our limited resources."

When production on the first part of the project is finished, the Zannier Group plans to expand the analysis to include its wholesale activities, enabling them to efficiently anticipate market trends and to quickly meet customer needs.