Francois Lacas is Product Marketing Manager at Talend. As a hands-on strategist, he is passionate about driving Digital Transformation and Modern Marketing to business increase contribution, since the early 2010s. Prior to joining Talend, he was Director of Marketing & Digital Transformation at Wallix – a public cybersecurity software vendor - and at ITESOFT – a public ECM / BPM software vendor. As part of his various roles, he regularly writes blog articles and presents at events and tradeshows. Get in touch with him on LinkedIn and on Twitter @francoislacas.