Why Organizations Are Choosing Talend vs Informatica

Why Organizations Are Choosing Talend vs Informatica

Data has the power to transform businesses in every industry from finance to retail to healthcare. 2.5 quintillion bytes of data are created every day, and the volume of data is doubling each year. The low cost of sensors, ubiquitous networking, cheap processing in the cloud, and dynamic computing resources are not only increasing the volume of data, but the enterprise imperative to do something with it. Plus, not only is there more data than ever, but also more people than ever who want to work with it to create business value.

Businesses that win today are using data to set themselves apart from the competition, transform customer experience, and operate more efficiently. But with so much data, and so many people who want to use it, extracting business value out of it is nearly impossible — and certainly not scalable — without data management software. But what is the right software to choose? And what criteria should data and IT professionals be looking for when selecting data integration software?

In a recent survey undertaken with TechValidate of 299 Talend users, respondents expressed clear preferences for data integration tools that had the following characteristics:

• Flexibility. Respondents wanted data integration tools to be able to connect to any number of data sources, wherever they happen to be located (in the cloud, on-premises, in a hybrid infrastructure, etc.)
• Portability. Respondents wanted the ability to switch deployment environments with the touch of a button.
• Ease of Use. Respondents want their data integration tools to be easy to use, with an intuitive interface.

Large majorities of survey respondents who selected Talend vs Informatica made their choice based on those factors.

Talend vs Informatica: A Common Choice

Data and IT professionals have numerous choices when deciding how to manage their enterprise data for business intelligence and analytics. Among our customers surveyed, we found the most common choice was between Talend and Informatica, followed by Talend vs hand coding.

The reasons to use a tool over traditional hand-coded approaches to data processes like ETL are numerous; interestingly, survey respondents that chose Talend over hand-coding see productivity gains of 2x or more.


They also find that their maintenance costs are reduced when they use Talend over hand coding. Clearly, choosing a data management tool like Talend over hand-coding data integrations is the right choice. But when organizations are trying to decide between tools, what factors are they considering?

Talend vs Informatica: Talend is More Flexible and Easier to Use

As we’ve seen, customers that chose Talend over Informatica cited Talend’s flexibility, portability, and ease of use as differentiating factors. These factors were particularly important to customers who chose Talend vs Informatica. In fact, 95% of these customers said that Talend’s flexibility and open source architecture distinguished it from the competition. In addition, 90% of them cited portability as a competitive differentiator, and 85% of them noted that ease of use distinguished Talend from the competition as well.

Given the increased impact that cloud data integration is having on the data management landscape, these factors make sense. The increasing amount of data in a wide variety of environments must to be processed and analyzed efficiently; in addition, there is an enterprise necessity to be able to change cloud providers and servers as easily as possible. Therefore, flexibility and portability gain greater importance. You don’t want your data management tools to hold you back from your digital transformation goals. Plus, with the greater number of people wanting access to data, having tools that are easy to use becomes very important to provide access to all the lines of business who want and need data for their analytics operations.

Talend: A Great Choice for Cloud Data Integration

Customers who are using Talend find its open-source architecture and collaborative tools useful for a number of business objectives, including using data to improve business efficiency and improving data governance.


Talend has proved extremely useful in helping organizations get true value out of their data. One customer noted:


If you’re considering using data management software, why not try Talend FREE and see what results you can achieve for your business. Data can be truly transformative. Harness it with an open-source, scalable, easy-to-manage tool.

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