TALEND WEBINAR : March 27th, 2018 | Step-by-Step to Enterprise Data Integration

“Move to the Cloud” – Beachbody Delivers a Cloud Data Lake and Faster Analytics with Talend and AWS

“Move to the Cloud” – Beachbody Delivers a Cloud Data Lake and Faster Analytics with Talend and AWS

Like many other industries, the future of fitness is personalized and digital - though to get results, people will still need to monitor their diet and exercise in real life.

With 23 million customers, Beachbody is a worldwide leader in health and fitness. With over 5 million monthly unique visitors, Beachbody started to face some real-time big data challenges. Beachbody was running a conventional on-premises Oracle data warehouse to store its corporate information, but knew it needed more business agility and flexibility.

In the video below, Beachbody explains how it modernized its data architecture and enabled self-service to leverage real-time big data.

To leverage real-time big data, Beachbody had to improve the scalability of both its data architecture and its workforce. The answer to its challenge was in the cloud.

Talend Helps Beachbody Power Up its Cloud Data Lake

To modernize its data architecture, Beachbody decided to move to the cloud by building a cloud data lake on AWS and Hadoop. Using Talend Real-Time Big Data to ingest its data into Amazon Simple Storage Service (AWS S3) and AWS, Beachbody was able to migrate to the cloud in less than 6 months.

To improve the productivity of its workforce and enable them to scale their operations, Beachbody made its AWS data lake accessible via self-service tools including Talend Data Preparation by Beachbody employees. Now, the company’s centralized analytics team has near-real-time access to essential information about its customers and coaches. They can monitor and analyze website activity, logs from Beachbody on-demand (the company's workout-video streaming service) and external data on customer acquisition and spending.

By switching to cloud analytics and enabling data self-service, Beachbody can understand in near-real-time consumer behavior in their fitness centers and online and better personalize their offerings. The results are simple: increased effectiveness of digital marketing campaigns, and decreased customer churn.

To take a deeper dive on how Beachbody created their open data platform on the cloud, watch the webinar on-demand here.

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