Talend Data Masters 2016: Lenovo’s Data-Driven Retail Transformation


 

Last year, Talend introduced its annual Data Masters awards program, which recognizes companies that have dramatically transformed their businesses through [1innovative use of big data and cloud integration technologies. This year’s Data Master’s blog series focuses on the winners of the 2016 Data Masters Awards, which were revealed on November 17thduring a ceremony at the annual Talend Connect conferencein Paris, France.

How can digital marketing drive the most ROI? What is the most popular product and how do we sell more of it? How can we better understand and deliver what the customer is looking for within our online store? These are challenging questions on the minds of both online and brick-and-mortar retailers of all sizes. Retail is a world that is awash in customer data, yet businesses still struggle to better grasp anticipate customer needs and deliver real-time, personalized recommendations. It’s still not an exact science, but with the help of big data, cloud and real-time information technologies, it’s starting to get easier. Lenovo’s story of digital transformation and their elastic hybrid-cloud platform is a good example of how a 360-degree customer management platform can help dramatically improve business success.

Getting In-Tune with Customer Data

Lenovo is the world’s largest PC vendor[1] and a $46 billion personal computing technology company. They analyze over 22 Billion transactions of structured and unstructured data annually in order to achieve a 360° view of each of its millions of customers worldwide. Even with all this data at their fingertips, Lenovo still faced a problem of quickly turning rows and rows of customer information into real business insight. This is where the vision for LUCI Sky, an elastic hybrid-cloud platform supporting real-time business intelligence and operational analytics, came into the view.

Pradeep Kumar G.S., a big data architect at Lenovo, explains that LUCI Sky helps Lenovo to do “real-time operational analytics on top of data sets” through 60+ data sources every day. Through the use of their new big data environment powered by Amazon Web Services, Lenovo Servers, Talend Big Data and other technologies, they were able to run analytics to understand which products and configurations customers preferred most. Through that exercise Lenovo was able to reduce cost by $1M and increase revenue per-unit by 11 percent in year 1 sustained over the last 3 years.

A 180° Business Transformation from a 360° View of the Customer

Marc Gallman, senior manager of Big Data Architecture and Global Business Intelligence at Lenovo said, “With a 360° view of the customer that we’ve been able to achieve over the past several years we’ve been able to really quickly understand the needs of our customers and… get answers and insights, faster.”

Talend would like to congratulate Lenovo on winning this year’s Data Masters award for Business ROI. Watch the video below to hear the full story on the company’s dynamic business transformation.

[1Gartner Research, http://www.gartner.com/newsroom/id/3373617, July 2016.

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