Singapore Big Data Survey


 

Talend ran an online survey asking consumers in Singapore a series of questions related to data usage and privacy. The results provide some good insight into how big data impacts consumers’ lives in the region as well as their sometimes conflicted views on information sharing and confidentiality.

When it comes to online shopping experiences, do you prefer (or would you prefer):

a.    A personalized experience showcases products that match your style and shopping habits and tastes. (61%)

b.    A standard shopping experience that showcases all the products the retailer has to offer regardless of whether or not they may be of interest to you. (39%)

Under what circumstances might you be willing to share personal information?

a.     I would provide my birth date for a 15% discount from my favorite retailer on my birthday? (53%)

b.     I would provide my email address and clothing preferences to a retailer for highly personalized shopping recommendations? (52%)

c.     I would let my insurance company monitor my driving to receive a 20% discount on my car insurance (24%)

d.     I would let my supermarket collect information about my grocery purchases if it meant I’d receive coupons for my favorite items (44%)?

e.     Share my health history to improve the preventative care recommendations I receive from my physicians (33%)?

What common applications do you use on your mobile phone that use big data?

a.     Dining recommendations (29%)

b.     Public transport app (bus schedules/arrival times) (59%)

c.     Uber / Grab (51%)

d.     Smart home applications (32%)

e.     Health/fitness applications (28%)

f.      Online shopping applications: Zalora, Lazada, Qoo10 (57%)

g.     Travel websites (43%)

Which of the following personal data capture apps/devices do you own?

a.     Fitness Watch e.g. Nike/Fitbit (40%)

b.     Apple Watch (22%)

c.     Samsung Smart Watch (19%)

d.     Smartphone Health/fitness apps (49%)

To what extent do you agree or disagree with the following statement?

It is okay for a store to use my past purchase history to create a profile of me that improves the services I receive?

a.     Strongly Agree (10%)

b.     Agree (44%)

c.     Somewhat agree (31%)

d.     Disagree (11%)

e.     Strongly disagree (7%)

When you download a new app, what is your general approach when asked to allow information access and/or granting permissions (e.g. location)?

a.     I typically provide all the information access and/or permissions requested (33%)

b.     I’m selective about the information access and or permissions I provide (67%)

Is it important for you to know what happens with your personal data (e.g. age or credit card information) after you have shared it with a company?

a.     Very important (71%)

b.     Important (21%)

c.     Somewhat Important (6%)

d.     Not important at all (2%)

Which of the following companies would you most trust with your personal information?

a.     Apple (36%)

b.     Google (42%)

c.     Amazon (4%)

d.     Netflix (3%)

e.     Facebook (7%)

f.      LinkedIn (8%)

To what extent do you agree or disagree with the following statement? Companies should face fines if it is discovered that their poor data security lead to a data security breach (i.e. the loss of personal consumer information (credit card or banking details)?

a.     Strongly Agree (56%)

b.     Agree (35%)

c.     Somewhat Agree (4%)

d.     Disagree (2%)

e.     Strongly disagree (3%)

To what extent do you agree or disagree with the following statement? Individual employees at companies should face penalties if it is discovered that their careless actions lead to a data security breach of personal consumer information?

a.     Strongly Agree (56%)

b.     Agree (35%)

c.     Somewhat Agree (4%)

d.     Disagree (2%)

e.     Strongly disagree (3%)

To what extent do you agree or disagree with the following statement? There should be national standards/regulations regarding data loss (e.g. Companies must inform customers of data loss within given period)?

a.     Strongly Agree (52%)

b.     Agree (32%)

c.     Somewhat Agree (12%)

d.     Disagree (1%)

e.     Strongly disagree (3%)

How do you judge a brand that continues to target you with products that you have already purchased?

a.     It discourages me from buying anything else from that brand (20%)

b.     It annoys me, but it won’t change my buying habits (46%)

c.     It detracts from their brand image in my mind (17%)

d.     I just accept that it’s difficult for brand to target accurately (17%)

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