Month: March 2019

How OTTO Utilizes Big Data to Deliver Personalized Experiences

OTTO is one of Europe’s most successful e-commerce companies and Germany’s biggest online retailer. In the past financial year, 6.6 million customers ordered online from OTTO. Like virtually every other retailer with an online presence, OTTO competes against Amazon for customers and mindshare. To hold their own, they knew they needed to use and analyze […]