Month: May 2015

The Power of One

  When we last spoke, I talked about how Talend is working with data-driven companies to define and implement their One-Click data strategies. 1-Click, introduced by Amazon.com in 1999, allows customers to make on-line purchases with a single click – and is a showcase of how well they can turn massive volumes of shopper, supplier […]

MDM and the Chief Marketing Officer: Made for Each Other

Tags: mdm, cmo, marketing, data management,   When it comes to CMO’s, I’m about as data centric as they get.  Early in my career, I worked as an economist for a consulting firm in Washington, D.C. I was happily awash in data and found myself analyzing such hot topics as the difference in prices of […]

Agatha Christie and the Challenge of Cloud Integration

Tags: cloud, crm, ipaas, big data,   Many classic detective novels progress in a familiar way: the hero, Hercule Poirot or Miss Marple for instance, has an incomplete understanding of how the crime played out and must painstakingly collect information from witnesses – filtering out lies from truth – until the big picture falls into […]