Data Quality in Customer Relationship Management

Unlock the potential of your customer information!

A CRM system is only as good as the information within it. Customer data should be duplicate-free and ready to help you build better relationships. It should enable future up-sell opportunities and be ready for reaching your customers. Turn to Talend Enterprise Data Quality to help manage name, address, telephone number, e-mail address, and other information assets that make your CRM system more effective.

Let clean data drive the success of your CRM project. Here are the top benefits that Talend Enterprise Data Quality brings to your project:

• Duplicate-free Customer List - Removing duplicate and near-duplicate records gives your business a clear understanding of who your customers are and why they buy (or don't buy) your products. You can achieve solid customer relationships by building a clean, duplicate-free customer list.
• Standards - Following the industry standards set by postal authorities and other international committees allows information to be passed from one system to another without losing meaning. It ensures that your mailings, invoices, recall notices and other important customer contact activities make it to your customer without fail.
• Clean Data Anywhere - Data quality is not only about cleansing data that's already in place; it's also about keeping data clean as data flows into your system. Cleansing data in real time, as it enters your call center, is the best way to reap the long-term benefits of data quality.

Duplicate-free Customer List

With the ever-growing volume of data that all companies must all deal with, it's easy for data to get out of synch and fragmented. Whether we get data from the web, call centers, the sales force, or even outside sources, duplicates seem to find their way into our CRM system. Whenever this happens, Talend Enterprise Data Quality is there to help:

• Profiling - With accurate profiling, understand the data challenges early and create a realistic plan to improve it.
• Matching - Gain a complete view of your customers by eliminating duplicate and redundant information.
• Record Consolidation - Create the most accurate data by integrating multiple customer records into a single best-of-breed record.

Standards

Data quality is about having the right information in the hands of the right users at the right time. Talend Enterprise Data Quality can help with:

• Postal Validation - Reduce postage expense and ensure delivery with name and address data that meets postal standards.
• Standardization - Ensure that your name and address data follows local and global standards, making it easier to share between systems.
• Reference Data Integration - Meet any business objective by enriching and enhancing customer data with external reference data.

Clean Data Anywhere

Talend Enterprise Data Quality gives you the power to integrate data from all applications, databases and customer touch points into one customer data hub. You can deploy data quality services to cleanse your data silos with the same deployable solution.

• Gain easy access and delivery of data to and from your applications. With Talend's data integration built in, you can create workflows to any major CRM solution.
• Deploy data quality processes across multiple servers to manage data across your entire enterprise.
• Create and enforce standards for all customer data in your organization.

Ultimately, it is the customer who benefits from your attention to data quality by your ability to serve them.

All functionality is completely integrated with Talend Enterprise Data Integration, Talend's leading open source enterprise data integration solution, ensuring that data quality is built into the open source integration processes during the design phase.

 

Want to learn more about open source Talend Enterprise Data Quality? Then watch an online demo or check out our users' testimonials.

Get more information on Talend's Data Quality solution for CRM now.