Sage CRM and Talend Join to Provide Seamless Information Exchange

Technology Partnership Provides Organizations with Functionality to Connect their CRM Application to Entire Enterprise Information System

LOS ALTOS, Calif. - November 5, 2007- Talend, the first vendor of open source data integration software and Sage CRM Solutions, leading provider of CRM solutions, today announced that they have entered into a strategic OEM partnership. The partnership, which concerns Talend and the Sage CRM Solutions Business Unit in France, entails the use of Talend’s open source data integration technology with Sage CRM to enable seamless data exchanges between Sage CRM and a multitude of operational applications and external files.

Talend's data integration solutions offer functionality and performance that is superior to proprietary solutions, at a much lower cost. Furthermore, the partnership with an open source vendor signifies Sage CRM’s support of open solutions and recognition of the power and flexibility provided by Talend’s open source software.

“When seeking a partner in the data integration market, we found that Talend offers a solution whose reliability and performance is compatible with the CRM solutions we have built our core business around,” said Claude Cordier, Marketing Director of the Sage CRM Solutions division in France. “Customer Relationship Management is a central function of the enterprise, and is by nature a tool which needs to easily communicate and integrate with other essential applications and databases of enterprise information systems. It is necessary to adapt integration processes to the diversity of the information systems and the heterogeneity of data, thus creating real value for our users and systems integrators. We are pleased to have established a strategic partnership that allows our clients and resellers to couple Sage CRM with open source technology that delivers powerful yet simple integration and data transfer functions.”

“Managing customer relationships is at the core of all business operations, requiring input and participation from all departments including sales, customer support, billing, accounts receivable, and many others,” said Yves de Montcheuil, VP of Marketing of Talend. “By selecting Talend’s solutions for information exchange, Sage CRM’s customers will experience the reliability and the performance enterprises require to synchronize all enterprise information and remain competitive. They will further benefit from the advantages that accompany a market-tested open source offering. Ultimately, this partnership illustrates that open source and traditional solutions are complementary at the information system level and reinforces greater efficiency and profitability for Sage CRM clients.”

Press contact:
press@talend.com