Mobile Entertainment Industry Leader Binbit Evolves its Business Intelligence with Talend Integration Suite

Data Integration from Talend helps Binbit process 11 million customer records for analysis per day.

Binbit is Latin America’s largest B2C entertainment, delivering content through more than 60 mobile operators, several media groups and 750 million end users. The company operates in 31 countries on 4 continents and has a wide catalogue of content achieved by long-term partnerships with 80 of the world’s leading providers in the mobile entertainment industry. With more than 90,000 choices in: Music, Real Sounds, Videoclips, Games and JAVA Applications, Wallpapers and Screensavers, and Text.

These services are promoted in more than 80 media outlets worldwide, including the most recognized TV and cable networks, magazines, newspapers, and online campaigns.

Binbit is known for successfully replicating its competitive business model with high ROI in the countries operates; always with a local presence and market savvy talent.

When the Tools and Processes No Longer Work

Binbit is a relatively young mobile entertainment company who, over the past 5-years, has experienced explosive growth. What started out as smaller volumes of data from its end user community has reached millions of records from around the globe. So how does a company with this level of growth analyze increasing volumes of data from its end users for improved decision making? Until recently, Binbit’s challenge was that its existing processes and tools to support business intelligence could no longer support the increasing data volumes, nor could the tools support the type of analysis the company required.

A Vision of Data Integration and Sophisticated BI

While Binbit is still relatively young, its vision is to operate with complete sophistication. To make this vision a reality, volumes of data about consumers and their responses to advertisements across multiple geographies needed to be analyzed. With the volumes of data growing exponentially, running reports from My SQL in Excel spreadsheets was no longer a viable solution. 

The BI group at Binbit built a new My SQL data warehouse, selected Microstrategy for its business intelligence reporting tool and looked to Talend for its data integration solution.

“We evaluated several data integration solutions, but selected Talend because of its flexibility and ease of use. We are quite happy with the solution and wouldn’t change a thing about the product.” Eduardo A Paredes – Business Analyst at Binbit

Today 11 million records from the company’s database are integrated to its new My SQL data warehouse and then into Microstrategy’s BI tool – all through Talend.  Approximately 100 users across different geographies and departments analyze the information to spot trends on which ads are working and how those ads can be applied to more regions.  In addition, the finance department leverages financial data to forecast future revenue.  

The use of Talend is gradually eliminating the manual process of integrating data into Excel for analysis that is not only inefficient, it is error prone and the data can’t be analyzed with confidence.
“Talend has automated a time consuming and manual process of integrating 11 million records of valuable customer information from our My SQL database into Microstrategy’s business intelligence tool for trend analysis.” Eduardo A Paredes – Business Analyst at Binbit

Talend’s Value in the BI Ecosystem

The time and effort that was historically spent on mining the data, cleansing it and loading it from My SQL to Excel can now be spent on analysis for improved decision making.  With the use of Talend, today data is periodically imported to the My SQL data warehouse from the different systems across the company. The data is automatically integrated through Talend via defined rules that if completed manually would increase the time by 3 or more, depending on the subject.

“The data warehouse, along with the analysis tools, helps us find answers that would otherwise require hours of time and effort.” Eduardo A Paredes – Business Analyst at Binbit
In a business like Binbit’s, data is part of the lifeblood of the organization. It is critical to ensure decision makers across a globally dispersed organization can get their hands on what’s working and what’s not so that they can improve their financial performance. The use of Talend has automated a no longer viable process of integrating the valuable nuggets of information from back end systems into a front end reporting and analysis tool.

“Talend is invaluable in helping us get to the next level of sophistication in our business.” Eduardo A Paredes – Business Analyst at Binbit

www.binbit.com | corporate@binbit.com