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Talend Newsletter
 Interview
with Deborah Brook, CEO WDCi
Bringing Value to a
Software Stack with Talend’s OEM Program
In the past
six months alone, Talend has seen a 100% increase in the adoption of its
technology by software vendors under its OEM program, Powered by Talend.
These recent partnerships reaffirm Talend’s position as the global leader in
open source data integration and further validate the suitability of open
source enterprise solutions for embedding in third-party software solutions.
Deborah Brook is the CEO of the WDCi Group, an Australian-headquartered
company specializing in connecting systems, providing end-to-end solutions
for identity, integration, data transformation and SOA requirements, both on-premise
and on-demand.
We launched our business in 2008 to focus on building packaged integration
solutions connecting two applications. We knew this can be difficult because
of different needs and business practices, so we were researching common use
cases and methods of digitizing them. We originally tackled MYOB, which is a
local competitor to QuickBooks and much more prevalent here than it is in
the States. The intention was to take a pre-built solution to market in a
subscription model at about AU$1,000 each (US$888). Our ReadyMade ETL
solution integrates data between Salesforce.com and MYOB, which provides
accounting and Point-of-Sale software for small businesses.
We wanted to offer a solution that could compete with Informatica, which is
too expensive for SMEs in Australia and the South East Asian market. That
led us to open source. We sifted through 25 tools, including Pentaho,
narrowed that down to five, and determined that Talend’s data integration
technology would be the best fit both for our product and our market.
There were a number of reasons for this. Talend has a very large number of
connectors, including a dedicated component that easily integrates
Salesforce.com to the rest of our clients’ IT systems. Customization is
minimal, and we can install the tool in a little as 15 minutes depending on
complexity.
Another major benefit is the time = money saving realized. It takes
approximately three minutes to manually enter and create a sales order in
MYOB. Talend data integration technology automates this manual process and
eliminates this step. Data quality is preserved because there is no re-keying
of data between applications.
An early adopter was Solatube Australia a specialist in high-performance
daylighting systems that use advanced optics to significantly improve the
way daylight is harnessed.
Solatube’s Financial Controller needed an integrated sales automation and
accounting tool for their dealerships throughout Australia. The accounting
package of choice for many of these dealerships is MYOB and, of course, MYOB
is the most prevalent on-premise accounting package for SMEs in Australia.
Solatube also wanted to implement Salesforce to provide sales automation
across their dealerships with visibility back to Solatube Australia.
This is just one of many uses we see for Talend’s data integration
technology. We have just released a new ReadyMade ETL to integrate Business
Catalyst with MYOB; this will be followed by integrating SugarCRM with MYOB,
both built on a Talend core. We also use Talend in our consulting work.
Prepackaged integrations for the SME market are increasingly prevalent and
in Australia SMEs represent more than 90% of the companies. Talend lets us
deliver rapid, low-cost integration solutions to organizations of all sizes.
This is just the tip of the iceberg for us. Our goal is 100 ReadyMade ETL
tools in place by the end of the year. And, Powered by Talend, we’re well on
track to deliver ETL solutions to any market at the right price.
Deborah Brook
CEO WDCi
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