We announced today an expanded OEM Partner Program, designed to help software vendors and SaaS providers embed Talend’s enterprise-grade open source integration technologies in their offerings.
With this new “Powered by Talend” program, OEM partners will be able to leverage all components of the Talend Unified Platform – not just data integration and data quality. This means, especially, that Big Data Management, Master Data Management (MDM) and ESB are added to the OEMizable portfolio.
What does OEM mean?
OEM stands for Original Equipment Manufacturer. It essentially means the manufacturer is embedding a third party product in their own product. For example, the tires in your BMW are not made by BMW but by Michelin. The hard disk in your laptop is not made by Dell or Apple but by Western Digital, and the LCD screen comes from some obscure LCD manufacturer in China. The whole idea is for each vendor to focus on their core competency and get “the rest” from best of breed vendors.
The same story is true in the software world. If you are a BI vendor, why try to build your own ETL when you can get the best one as an OEM? If you are an accounting software vendor that needs to sync data with Salesforce, why build this yourself?
Don’t try this at home, you might get hurt…
In other words: leave it to the pros. Talend knows data integration, data quality, Big Data, MDM and ESB better than anyone else. Frankly, the cost and hassle of redeveloping these technologies for a software vendor or a SaaS provider are not worth it, especially with solutions like Talend’s in the mix!
Want more use cases and happy partner references? Read the press release. Interested in learning more? The Powered By Talend - OEM & SaaS Partner Program page on our site is a good place to start, or you can email firstname.lastname@example.org.