In the business world, there’s no lack of ill-speakers and prophets of doom - those, for example, who strive to position good ideas as hype or “BS” marketing.

Today, Cloud Computing is hype. So people take pot shots at it. No surprise.

Think about it - what’s a good idea? For me, in the IT industry, a good idea can solve business problems, overcome challenges that existing software can’t handle, and basically respond to clients’ needs. Nothing necessarily new of course, but sometimes we have to get back to basics.

So here is a case study, published on RightScale’s Web Site, our partner in the Cloud Computing area. You will see how our BI for the Cloud solution helps social gaming sites (Sibblingz and CrowdStar) retain customers, by providing a better understanding of their behavior. In addition, the solution reduces risk as the infrastructure can be instantly updated to respond to the success of new products launched.

“The beauty of the cloud BI stack is its low cost barrier, without having to sacrifice performance or functionality. No huge investments in hardware, staff and other resources are required to get a scalable, end-to-end enterprise BI solution delivering results on the first day of business.” Sounds like a satisfied customer to me. So I guess we’ve proved here that our BI for the Cloud stack is really a good idea.

The story illustrates also how four vendors - two with an open source model and two with a traditional business model - partnered to provide the best BI on the Cloud solution: On-Demand, Elastic and Affordable.

To me, that’s value.  Not marketing hype.

Bertrand